About API

We build the future so you don't have to.

API stands for Automation Process Integration. We exist because businesses drown in manual work that software should already be doing.

Our mission

Every business owner we meet is doing work a machine could do — replying, chasing, copying, compiling — because nobody has made automation simple enough to trust. Our mission is to change that: to turn operations into self-running systems, built honestly, explained plainly, and handed over working.

The founder

Elias Jarjoura, founder and CEO of API

Elias Jarjoura

Founder & CEO

API started with a simple observation: the tools to automate most business work already exist, but the people who need them most — owners of small and medium businesses — don't have the time or the technical team to wire them together. Elias founded API to close that gap: to be the team that builds it, explains it, and stays until it works.

What we believe

  • Automation over admin. If a machine can do it, a person shouldn't have to.
  • Results, not buzzwords. We measure hours saved and errors removed.
  • Your time is the point. Automation can give back up to 90% of the hours lost to manual work. That's the product.

How we work

Discover. We map how your business really runs. Build. We design and deploy the system, tested on your data. Scale. We monitor, refine and grow it with you. At every step you're never left with something you can't use — everything is documented, and everything is yours.

Where we are

We're based in Lebanon and work with clients anywhere, fully remotely. Calls are in English or Arabic.

Let's build yours.

A free 30-minute call is all it takes to find out what's worth automating first.

Book a free call